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Hyperfair, Inc. ("Hyperfair" or "us") protects the privacy of all of its customers, visitors, users, and others (collectively "Users" or individually a "User") who visit or use www.Hyperfair.com (the "Hyperfair Site"). Hyperfair employs reasonable security measures consistent with standard industry practice, for information collected through the Hyperfair Site. We believe, but make no representation or warranty, that we have adequate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of the information we collect on our website. We also use internal protections to limit access to users’ personal information to only those employees who need the information to perform a specific job. This Privacy Notice details important information regarding the use and disclosure of User information collected on the Hyperfair Site. Hyperfair provides this Privacy Notice to help you make an informed decision about whether to use or continue using the Hyperfair Site. This Privacy Notice is incorporated into and is subject to the Hyperfair Terms of Use. Your use of the Hyperfair Site and any personal information you provide on the Hyperfair Site remains subject to the terms of this Privacy Notice and our Terms of Use. Please note that any video, image, or other content posted at the direction of Users onto the Hyperfair Site becomes published content and is not considered personally identifiable information subject to this Privacy Notice.

How Hyperfair Collects Information

User Provided Information: You provide certain personally identifiable information (such as your name and email address) to Hyperfair when choosing to participate in various activities on the Hyperfair Site such as uploading content, posting content or subscribing to newsletters or other mailing lists. Cookies Information: When you visit the Hyperfair Site, we may send one or more cookies - a small text file containing a string of alphanumeric characters - to your computer that uniquely identifies your browser. Hyperfair uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser help file directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Hyperfair Site may not function properly if the ability to accept cookies is disabled. Log File Information: When you use the Hyperfair Site, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser. Clear GIFs Information: When you use the Hyperfair Site, we may employ “clear GIFs” (a.k.a. Web Beacons) which are used to track the online usage patterns of our Users anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.

How Hyperfair Uses Information

If you submit personally identifiable information to us through the Hyperfair Site, then we use your personal information to operate, maintain, and provide to you the features and functionality of the Hyperfair Site. Any personal information or video content that you voluntarily disclose online becomes publicly available and can be collected and used by others. Your account name (not your email address) may be displayed to other Users when you upload videos or send messages through the Hyperfair Site and other Users can contact you through messages and comments. Any videos that you submit to the Hyperfair Site may be redistributed through the internet and other media channels, and may be viewed by the general public. We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major Hyperfair Site changes or for customer service purposes). We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous User usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Hyperfair Site and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends. We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Hyperfair Site; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track any of your entries, submissions, and status in any promotions, sweepstakes, and contests, as applicable.

When Hyperfair Discloses Information

We may provide personally identifiable information and non-personally-identifiable information to businesses or persons for the purpose of processing such information on our behalf. In those instances, we will require that these parties agree to process such information in compliance with our privacy policy, and we use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures. We do not share your personally identifiable information (such as name or email address) with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We do share non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Hyperfair Site. We may release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. Copyright Law) or respond to a court order, subpoena, or search warrant. Hyperfair also reserves the right to disclose personally identifiable information and/or non-personally-identifiable information that Hyperfair believes, in good faith, is appropriate or necessary to enforce our Terms of Use, take precautions against liability, to investigate and defend itself against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our web site, and to protect the rights, property, or personal safety of Hyperfair, our Users or others.

Your Choices About Privacy

You may, of course, decline to submit personally identifiable information through the Hyperfair Site, in which case Hyperfair may not be able to provide certain services to you. You may update or correct your personal profile information and email preferences at any time by visiting your account profile page. Please note that media files uploaded by Users to the Hyperfair Site cannot be removed and remain subject to our Terms of Use. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity for certain services and uses in the Site. You are responsible for maintaining the secrecy of your unique password and account information at all times. Please contact Hyperfair with any questions or comments about this Privacy Notice, your personal information, your consent, or your opt-in or opt-out choices using this contact form.

Third-party Advertisers, Links to Other Sites

Hyperfair allows other companies, called third-party ad servers or ad networks, to serve advertisements within the Hyperfair Site. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Hyperfair Site. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see. Hyperfair does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks Hyperfair to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the Hyperfair Site, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you. You should consult the respective privacy policies of these third-party ad servers or ad networks (see links below) for more information on their practices and for instructions on how to opt-out of certain practices. Hyperfair's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. A list of those third-party ad servers or ad networks with whom Hyperfair has relationships with is available upon request.

Our Commitment To Data Security

Hyperfair uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Hyperfair and you do so at your own risk. Once we receive your transmission of information, Hyperfair makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If Hyperfair learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Hyperfair may post a notice on the Hyperfair Site if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us using this contact form.

Our Commitment To Children Privacy

Protecting the privacy of young children is especially important. For that reason, Hyperfair does not knowingly collect or maintain personally identifiable information or non-personally-identifiable information on the Hyperfair Site from persons under 13 years of age, and no part of our website is directed to persons under 13. If you are under 13 years of age, then please do not use or access the Hyperfair Site at any time or in any manner. If Hyperfair learns that personally identifiable information of persons under 13 years of age has been collected on the Hyperfair Site without verified parental consent, then Hyperfair will take the appropriate steps to delete this information.

Special Note to International Users

The Hyperfair Site is hosted in the United States and is intended for and directed to Users in the United States. If you are a User accessing the Hyperfair Site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Hyperfair Site, which is governed by U.S. law, this Privacy Notice, and our Terms of Use, you are transferring your personal information to the United States and you consent to that transfer.

In the Event of Merger, Sale, or Bankruptcy

In the event that Hyperfair is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred, or used.

Changes and Updates to this Privacy Notice

This Privacy Notice may be revised periodically and this will be reflected by the “effective date” below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received the personal information you provided. Your continued use of the Hyperfair Site constitutes your agreement to this Privacy Notice and any future revisions. For revisions to this Privacy Notice that may be materially less restrictive on our use or disclosure of the personal information you have already provided to us, we will attempt to obtain your consent before implementing such revisions with respect to such information. Date Last Modified: This Privacy Notice was last modified March 4th, 2011.

Contact Information:

Please contact Hyperfair with any questions or comments about this Privacy Notice by sending an email to us at info@Hyperfair.com or write us at: Hyperfair, Inc, Attention: Website Coordinator: 181 Fremont Street, San Francisco, CA 94105 - USA.


Steven Borncamp


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